Caroline McCarthy

Caroline McCarthy

I write adventurously.

Tech + outdoors writer, plus content consultant working with top clients and publications. Lives in Brooklyn with a blue cat.

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The Content Strategist

Booze + Arguments = America (= Shareability)

Just in time for 4th of July, a new content meme is taking off: USA maps that seem primed to provoke debate and dissent. And they’re working. If the Founding Fathers had the Thrillist “Red, White, & Booze” map, they’d be arguing too much over Yuengling vs. Yards to get a darned thing done.

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The Content Strategist

And They’re Not All In Their Underwear, Either: Tips For Storytellers To Better Understand Audiences

Hundreds of thousands, perhaps even millions of students who have gone through mandatory high school public speaking classes have learned a dubious old maxim in an attempt to cure stage fright: Just i...

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The Content Strategist

It’s Friday, So Here’s Some Envy-Inducing Luxury Brand Content For Your Procrastination Needs

There’s a certain brutality to the first Friday after Labor Day weekend. You might not have another long weekend until Thanksgiving. The lulls of August suddenly turned into a manic race to catch up o...

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The Content Strategist

Mashable’s Philosophy of Trustworthy Brand Content [VIDEO]

In April, a cadre of 200 publishers and advertising specialists gathered in New York’s Bowery Hotel for Contently’s Social Content...

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The Content Strategist

In-house Insights: Contently’s CEO on the Industry’s Evolution [VIDEO]

What’s next for content marketing? Our own Joe Coleman, CEO of Contently, has been answering this question for the last...

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The Content Strategist

American Express Prefers “Content with Purpose” [VIDEO]

Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content...

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The Content Strategist

Weber Shandwick’s Digital Chief On Emerging Content Opportunities [VIDEO]

This is the fifth of a nine-video series sharing some of the day’s learnings from the Social Content Summit in...

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The Content Strategist

How To Buy Stories (Hint: Not Like Ads)

With branded content taking off like wildfire, there have been some recent moves to standardize it with an IAB ad...

Stringio article
The Content Strategist

Content For A First Date? An Interview With Melissa Lafsky Wall ...

The Strategist spoke with Melissa Lafsky Wall, the branded content strategist who most recently was tasked with expanding upstart dating site HowAboutWe’s content presence.

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The Content Strategist

If You Don't Tell Your Story, They'll Tell It For You

Over half a decade ago, comedian Stephen Colbert ranted in his political-satire talk show about his love for Wikipedia and how he believed it could turn reality into “wikiality,” a state in which simp...

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The Content Strategist

Content Marketing Insights From Baratunde Thurston, Some Of Which Involve Whiskey

The Strategist spoke to author and comedian Thurston about the approaches to storytelling, content marketing, and relationships with readers that...

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The Content Strategist

Stories by Caroline McCarthy : Contently

Writer and content consultant working with top clients and publications. Editor of Contently's Strategist magazine! Runner and outdoors enthusiast. Lives...